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A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy and scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin, gentle enough for breakout-y skin, nourishing enough if you sit more on the dry side, and balanced enough if you identify as oily.

Properly Clean’s got a pH of 5.6 - 6.0 and is a solid 10 all round. (More like a 12 now that it’s got its very own refill pouch. By reusing your bottle, pump and cap, you have reduced the amount of plastic going to landfill by 80%.)